As a real estate sales professional, it’s extremely important to create relationships with your real estate clients. In this article, we’ll discuss two simple but powerful ways to forge these strong client relationships and show you how your REALTOR® CRM can help facilitate this.
When you create strong bonds with clients and build long-lasting relationships, you’ll benefit from referrals, positive word of mouth, and repeat business.
The first way to build deep client relationships is to recognize their birthdays. It seems so simple, but its impact is larger than you may realize.
Less than 2% of all service businesses recognize birthdays. So when a birthday is acknowledged by a service provider like a Realtor, people take notice.
Recognizing special times, like a birthday, is a great way to build relationships with people, to get them to remember you, and to create a positive impression of yourself. And remember – less than one in 50 Realtors do this!
A birthday card is always appreciated, but here’s an even better idea: team up with a local bakery. On the client’s birthday, send them a certificate that wishes them a happy birthday and offers them a free birthday cake. Mention where they can go to pick it up.
Bakeries are often willing to make a deal with you where you’ll get a reduced rate on cakes because you’ll be purchasing a lot of them and because you’re providing the bakery with free advertising – you’re sending out certificates with the bakery’s address and telling your clients to go there to pick it up.
Home Purchase Anniversary Dates
The second great way to real estate client relationships is congratulating them on their home purchase anniversary date.
Here’s what we suggest: on the client’s home purchase anniversary date, send them an email or letter congratulating them and offer a free Homeowner’s Check-Up. In the email or letter, outline what the Homeowner’s Check-Up entails, why the client will benefit from it, and your intentions for doing it (it’s an important value-added service that you’d like to provide and it helps you make sure your clients fully enjoy their home).
Now, how many agents do you know who actually go out of their way to do something like this? Probably none or very few. That’s why it’s important that you do it. So you can differentiate yourself from other agents, make a lasting impression with your clients, and build an unbreakable bond.
Doing a Homeowner’s Check-up will also position you as an expert in your field and as a true professional.
The Role of CRM in Client Relationship Building
So, now that we’ve discussed the two great ways to build bonds with your clients, let’s talk about how your IXACT Contact Realtor CRM will play an instrumental role in this process.
Use IXACT Contact to record your clients birthdays and home purchase anniversary dates. Once recorded in IXACT Contact’s Keep in Touch dashboard, the system will automatically remind you when these dates arise.
If you’d like to create a steady stream of referrals, repeat business, and positive word-of-mouth, put these two simple ideas into practice. You’ll be amazed at the result!
If not already subscribed to IXACT Contact, we recommend that you sign up for your FREE five week trial of the Realtor CRM today!
Do you plan on taking our advice above? How do you build long-lasting relationships with your real estate clients?