Booming Marketing Trends in Real Estate


Businessman using mobile smart phone.Social media concept.

Real estate marketing is evolving at a rapid pace, and in such a competitive environment, real estate agents need to be at the forefront of cutting-edge trends to appeal to the needs of their evolving clientele. Hot markets, fluctuating demand, evolving technology, and new generations of homeowners all play a role in shaping the real […]

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5 Types of Real Estate Clients You Need to Understand


CRM (customer relationship management)

In the “Age of the Customer,” any business looking to survive puts their client at the center of their operation. Today, it’s the consumer, not businesses, who are driving business decisions, which means that it’s vital for real estate agents to understand their clients on a deeper level in order to make the sale. Don’t […]

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How to Make an Impact with Personalized Marketing


The most successful marketing and sales strategies are no longer built around broad demographic populations. Today, smart marketers supplement their mass marketing with relevant, personalized messaging that is hyper targeted to the individual. Why personalized marketing works for real estate agents Personalized marketing fits hand-in-hand with the in-person sales effort real estate agents make with […]

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22 of the Absolute Best Real Estate Closing Gift Ideas


gift

For some people, buying gifts seems to come easily. But for many of us well-intentioned gift-givers, it’s a challenge to find the best, most thoughtful item to mark a special occasion. As an Agent, you often have opportunities to give gifts to your clients who have purchased their new home. It’s a lovely way to […]

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Real Estate Prospecting: What You Need to Know


real estate prospecting

The topic of real estate prospecting is one that many Agents love to hate.  While a lot of real estate professionals achieve moderate success in the early years of their career, it’s common to hit a wall when your well of leads starts to dry up. It’s clear that more leads need to be generated […]

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Are You Missing These 5 Key Items in Your Real Estate Business?


real estate business

Do you ever feel like something is missing from your real estate business strategy?  The winter season is a good time to evaluate your own business and consider how you can step it up in the months to come. Real estate coach and IXACT Contact partner Bruce Keith shared this terrific video pointing out 5 […]

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