How to Make an Impact with Personalized Marketing

The most successful marketing and sales strategies no longer revolve around broad demographic populations. Today, smart marketers supplement their mass marketing with relevant, personalized messaging that is hyper targeted to the individual. Why personalized marketing works for real estate agents Personalized marketing fits hand-in-hand with the in-person sales effort real estate agents make with their […]

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Booming Marketing Trends in Real Estate

  Real estate marketing is evolving at a rapid pace, and in such a competitive environment, real estate agents need to be at the forefront of cutting-edge trends to appeal to the needs of their evolving clientele. Hot markets, fluctuating demand, evolving technology, and new generations of homeowners all play a role in shaping the […]

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4 Myths About Real Estate Contact Management

You may have heard some rumors floating around about real estate contact management. Maybe some of what you’ve heard is contradictory or confusing and you aren’t sure what to believe. Either way, there are certain myths about real estate contact management that need to be cleared up. We’re here to do just that. Let’s start: […]

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Real Estate Prospecting: What You Need to Know

8 MIN READ   The topic of real estate prospecting is one that many Agents love to hate.  While a lot of real estate professionals achieve moderate success in the early years of their career, it’s common to hit a wall when your well of leads starts to dry up. It’s clear that more leads […]

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22 of the Absolute Best Real Estate Closing Gift Ideas

For some people, buying gifts seems to come easily. But for many of us well-intentioned gift-givers, it’s a challenge to find the best, most thoughtful item to mark a special occasion. As an Agent, you often have opportunities to give gifts to your clients who have purchased their new home. It’s a lovely way to […]

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Are You Missing These 5 Key Items in Your Real Estate Business?

real estate business

Do you ever feel like something is missing from your real estate business strategy?  The winter season is a good time to evaluate your own business and consider how you can step it up in the months to come. Real estate coach and IXACT Contact partner Bruce Keith shared this terrific video pointing out 5 […]

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