Marketing Questions to Ask Yourself in 2018


marketing strategy

The holiday decorations are put away, the leftovers have been devoured and the inherent craziness has settled down – welcome to 2018! A lot has happened in the world of digital marketing over the past 12 months, and the cold days of January (for those of you in the north) bring forth the realities of […]

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In a Real Estate Marketing Funk? 10 Ways To Get Your Groove Back


real estate marketing funk

We can all get into a funk sometimes with our everyday lives – but nothing is worse than being in a funk with your real estate marketing. It can feel uninspired, repetitive and worst of all – produce a very weak ROI. We all need some creative energy in our lives, and sometimes to do […]

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How to Start Marketing With Clients – Not At Them


Real estate marketing is not a one-sided conversation anymore. In fact, the consumer holds so much power nowadays that in this competitive business environment; they are a lot more educated than ever before. With so much information digitally accessible, they come equipped with an onslaught of data, resources and peer-to-peer knowledge that they bring to […]

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The Art of Planning Customer Appreciation Events


One of the best ways to nurture your relationship with your database is to hold periodic Customer Appreciation Events. It’s a great way to have everyone come together and at the same time offer something different. There are two advantages to this approach for customer appreciation events: #1. It gives you a chance to provide […]

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How Your Digital Brand Can Boost Your Sales Success


In today’s age of social media, blogging and mobile technology, the rules for building a digital brand have changed. While many brands know they need to be digital, there are still gaps in understanding how to best build an online brand that leads to sales success. Real estate agents can no longer compete if their […]

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How to Make an Impact with Personalized Marketing


The most successful marketing and sales strategies are no longer built around broad demographic populations. Today, smart marketers supplement their mass marketing with relevant, personalized messaging that is hyper targeted to the individual. Why personalized marketing works for real estate agents Personalized marketing fits hand-in-hand with the in-person sales effort real estate agents make with […]

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