Client Appreciation Events and Loyalty in Real Estate Sales

Build client loyalty with client appreciation events“What did you do this summer?” a friend asks. Chances are your answer will relate to an event you attended, such as a trip to a theme park with the kids, a family reunion BBQ, or participation in a golf tournament.

People remember events. That’s why hosting a client appreciation event can be so effective. It makes clients feel special just to be invited. Even those who don’t attend will rarely forget the extra effort you’ve made.

There are many types of events from which to choose.

You can host a:

  • Morning at the movies
  • BBQ get-together
  • Family bowling tournament
  • Bingo night
  • Easter egg hunt
  • Pumpkin carving contest
  • Winter hay ride
  • Picnic in the park
  • Kite making competition

The only limit is your imagination.

The type of event should suit your personality. If you’re not the kind of person who feels comfortable making sure everybody is introduced and having a good time, then choose a less social event like a movie morning.

The best time to schedule an event is during the summer. In general, people have schedules that are more flexible in July and August. They’re looking for fun activities, so you’ll be providing a valuable service.

Planning and execution are key. Give yourself plenty of time to take care of all the details. You want everything to go off without a hitch. Better yet, use the Group Event functionality built into IXACT Contact to manage and automate the entire process. A real estate management system is vital here.

A client appreciation event does what the name implies: demonstrates to clients that you appreciate their support. And, as a result, you’ll get more of it.