A couple of weeks ago I wrote a post that outlined some of things you might want to learn about your contacts over time in order to build deeper and more meaningful relationships. This post generated a lot of questions about exactly HOW one goes about gathering this information. The key is to view this as […]
Imagine that a client of yours is at a BBQ. Chatting over beers and hotdogs someone asks him, “Hey, we’re looking for a home in this neighborhood. Do you know any good real estate agents that could help us?” Now freeze that picture and ask yourself: Will your client recommend you? That depends. According to […]
One of the key elements of successful referral and repeat marketing is keeping in touch with past clients. Only by communicating in just the right way, at just the right frequency, can you ensure a steady stream of referrals and repeat sales. But what if you’ve lost touch with a client you did business with […]
Jennifer Allan provides a great perpective on the “rightness” of focusing your efforts on providing superior service and impressing a small number of people who really matter, rather than playing the traditional real estate “numbers game”. Enjoy. Via Jennifer Allan, Author of Sell with Soul (Sell with Soul) http://budurl.com/fz6a If you hang out here much, you […]
In this post, I’m going to introduce you to a process that will make it easy for you to develop a loyal database which will lead to a continuous flow of referrals and repeat business. The very first thing you need to do is to put in place an easy to use contact management system. […]
In my past couple of posts I focused on the importance of effective contact management – the WHY. In my next few posts I’m going to focus on the WHAT. What you need to know, and more importantly, what you need to DO in order to mine the potential income (the “gold”) trapped your contacts […]