Once you’ve categorized your contacts by Contact Type in your real estate CRM system, you should also assign them to Contact Groups that are relevant to you. Many agents start with two simple groups – their “A list” and their “B list”. Some agents go much further. Perhaps you have met a lot of people […]
One of the key ingredients to a successful referral and repeat marketing plan is phoning your past clients at least four times each year. But this doesn’t mean you’re making a sales call. In fact, the biggest mistake many agents make when calling a past client is focusing too much on getting another listing. They […]
Jennifer Allan provides a great perpective on the “rightness” of focusing your efforts on providing superior service and impressing a small number of people who really matter, rather than playing the traditional real estate “numbers game”. Enjoy. Via Jennifer Allan, Author of Sell with Soul (Sell with Soul) http://budurl.com/fz6a If you hang out here much, you […]