The Importance of Online Google Reviews and Ratings and How to Get Them


Real estate agents appreciate word-of-mouth advertising as much as anyone. Most agents have at one time received a call from someone who heard about them through a friend. So real estate agents have seen firsthand the power of the positive word-of-mouth to produce leads. On the web, that word-of-mouth advertising is often in the form […]

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The Importance of Facebook Reviews & Ratings


There’s no denying the power of online reviews and ratings, including those on social platforms like Facebook. Ratings and reviews are everywhere, from being alongside each of the over 12 million products listed on Amazon, and every other major eCommerce site, to seller ratings on eBay and real estate agent ratings on ratemyagent.com. And if […]

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Should Real Estate Agents be on Instagram? The Pros, Cons and How to Get Started


Even if you’re active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it’s image-based, and what better way to show off your latest listing than photos? But Instagram isn’t quite like […]

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What Real Estate Agents can Learn About Digital Marketing from Other Industries


Using digital marketing to grow your real estate business means constantly being on the lookout for what’s new; after all, digital marketing is constantly evolving. Checking out what works for other industries and companies is a great source of ideas, and can help you stay ahead of the curve. Here are just a few real […]

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5 Digital Marketing Mistakes Real Estate Agents Should Avoid


Real estate prospects and clients have certain expectations of your digital marketing and online presence. They expect a mobile optimized website, an active blog and social media presence and an easy way to get in touch with you, just to name a few! You don’t have to be a marketing expert to meet these expectations […]

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