How to Inject Life into a Stale Blog


If you have ever tried to come up with exciting ideas for your blog posts, you’ve likely come face-to-face with the archnemesis of productivity: Writer’s Block. It’s common for many people to sit down at their computer, ready to churn out content, only to be met with a dreadful lack of ideas. Though even world-class […]

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Why Your Referral Business Has Dried Up


One of the best sources for new business is by way of client referrals. Not exactly a life-altering statement, is it? How about when you take into account the fact that 88% of buyers say they would use their agent again or recommend them to others, and yet only 25% actually do. Now you recognize how […]

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Why Content is the Holy Grail to Your Marketing Strategy


If you’re already familiar with the phrase “Content is King,” then you are ahead of the real estate pack. Coined a few years ago, this phrase has become a mantra repeated over and over again by savvy digital marketers across all industries. The most successful entrepreneurs and industry leaders have adopted the idea that digital […]

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How to Create a Social Media Manifesto


Social media is vital to your business, by helping to validate your brand, increase traffic to your website and open the lines of communication between you and your customers. So you have an Instagram account, a Facebook page, a Twitter account and a YouTube channel – but have you stopped and thought about what your […]

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4 Signs You Aren’t Using Your CRM to its Fullest Potential


Automated systems allow businesses to operate more efficiently, while improving their productivity and profitability. A real estate agent is no different than any other small business in the sense that you have sales targets and business objectives you want to achieve, a pipeline of leads and prospects you’re working on qualifying and converting, and a […]

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When Google Analytics Sends You Red Flags


To be successful in the competitive real estate world, agents need to continually bring new prospective clients to their websites. Yet in order to truly thrive, they also need to keep these prospects engaged on their website long enough to make a great impression which at times results in them becoming a client. When a […]

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