The real estate industry is constantly changing, now add to that the fact that the marketing industry is also varying day-to-day. So how can you stay on top of all of the changes so your real estate marketing can be as effective as possible? The answer: simply turn to the experts – the ones who are […]
Are you wondering if your real estate agent website needs to be mobile responsive or not? The decision is up to you – but the statistics don’t lie. As of July 2015, 80 percent of Internet users own a smartphone. And yes, you can bet that many of them have used their smartphones to conduct […]
Many of the savvy real estate marketers I know are big believers in email marketing – and it’s no wonder why! According to a study by McKinsey, conversion rates to purchase are three times higher with email marketing than with social media! Email marketing is a cost effective way to keep in touch and stay […]
Having a website is one thing, but having an effective website is another. One aspect that can make or break your Agent website is the content on its pages. Providing valuable information – information your audience is looking for – is crucial if you want them to become leads and clients. That’s why it’s so […]
Let’s suppose that you are hired to speak to 250 people and make a strong presentation. There is no doubt that you would show up looking like $1 million, know exactly what you are going to say, and be well prepared in advance. You wouldn’t even question the need to have all three of those […]
In the midst of your prospecting phone calls, marketing efforts, and referral seeking, what you’re really hoping for is to connect with more motivated buyers and sellers, or what we call hot prospects. While it’s good to be aware of what you’re seeking, are you guilty of these common mistakes that many Agents make when […]