Using Your Real Estate CRM to Get Referrals

This is a great video by Real Estate Coach and Trainer, Joe Stumpf.

Take a look at this video and the advice Joe is giving and think about the role that your real estate CRM plays.  Your real estate contact management system is key in helping you generate a steady stream of referrals over time.

Joe emphasizes that what you do after the transaction will determine how much value you’re getting from each relationship you have. A real estate CRM system is what’s going to assist you in nurturing your relationships once the transaction is complete, which in the long-term will lead to more referrals and repeat business.

According to Joe, you want to get people to notice you, think of you, and then introduce you. He suggests selecting a group of people in your database who know and trust you and then communicating with them over time so that you’ll constantly be top of mind, they’ll think of you when they have someone they can potentially refer, and then consequently introduce you to them.

Use your IXACT Contact real estate CRM to put your contacts on drip email campaigns and Sphere of Influence Nurture Activity Plans so you can ensure you’re taking Joe up on his advice.

Moreover, you can use your real estate contact management system to plan and schedule Keep in Touch events, like a round of golf, or a client appreciation night, so your sphere will always think of you and introduce you next time they meet someone they can potentially refer.

We want to know: What do you think of this video? Are you already doing what Joe has suggested? If not, do you plan to? Leave a comment below!