One of the key elements of successful referral and repeat marketing is keeping in touch with past clients. Only by communicating in just the right way, at just the right frequency, can you ensure a steady stream of referrals and repeat sales. But what if you’ve lost touch with a client you did business with […]
Jennifer Allan provides a great perpective on the “rightness” of focusing your efforts on providing superior service and impressing a small number of people who really matter, rather than playing the traditional real estate “numbers game”. Enjoy. Via Jennifer Allan, Author of Sell with Soul (Sell with Soul) http://budurl.com/fz6a If you hang out here much, you […]
In this post, I’m going to introduce you to a process that will make it easy for you to develop a loyal database which will lead to a continuous flow of referrals and repeat business. The very first thing you need to do is to put in place an easy to use contact management system. […]
In my past couple of posts I focused on the importance of effective contact management – the WHY. In my next few posts I’m going to focus on the WHAT. What you need to know, and more importantly, what you need to DO in order to mine the potential income (the “gold”) trapped your contacts […]
In previous posts I’ve looked at some of the symptoms of poor real estate contact management, and some of the ways good contact management can make an Agent’s life easier and less stressful. Today I want to outline three more reasons why contact management is critically important to your success as an Agent. First, I […]
In my last post I outlined some of the tell-tale signs that you may not be doing as good a job at contact management as you think – or should. Now let’s turn the tables for a moment and look at some of the day-to-day benefits of practicing solid contact management and using a powerful and easy to […]