One of the key ingredients to a successful referral and repeat marketing plan is phoning your past clients at least four times each year. But this doesn’t mean you’re making a sales call. In fact, the biggest mistake many agents make when calling a past client is focusing too much on getting another listing. They […]
If you do the right things in your business, you will steadily attract more and more referrals from past clients and other sources. That’s what referral and repeat marketing is all about. But imagine if there were some simple things you could do – things that take hardly any time at all and cost you […]
It’s natural to want to include every client you’ve ever worked with in your “A List” within your IXACT Contact real estate software. But this is not a good idea. Why? There are some clients who – for whatever reason – will never use your services again nor refer business to you. So why waste […]
The offer is signed. The mortgage is approved. The inspection went well. It’s a done deal. By all indications, your client is delighted with your services. On moving day, you leave a card and gift by the door. The transaction is complete. Now it’s time to move onto other things. Right Big mistake. Neglecting a […]
A couple of weeks ago I wrote a post that outlined some of things you might want to learn about your contacts over time in order to build deeper and more meaningful relationships. This post generated a lot of questions about exactly HOW one goes about gathering this information. The key is to view this as […]
Imagine that a client of yours is at a BBQ. Chatting over beers and hotdogs someone asks him, “Hey, we’re looking for a home in this neighborhood. Do you know any good real estate agents that could help us?” Now freeze that picture and ask yourself: Will your client recommend you? That depends. According to […]