I published a series of posts in the fall about the “HOW” of practicing effective contact management and what good real estate marketing is all about. I’d like to pick that up again, and go a little deeper now into communication strategy. Let’s take a look at some real world examples of what we refer […]
Jennifer Allan-Hagedorn wrote a blog post before Christmas about reconnecting with your Sphere of Influence – reprinted with permission below. But I think one of the most important points that often gets overlooked is that you don’t HAVE to do this only at Christmas time. In fact, AFTER the holidays may be an even better time […]
A couple of weeks ago, I blogged about the importance of visiting past clients at least once a year, and gave some suggestions for overcoming common obstacles. One of the best comments came from Reg Gupton on ActiveRain, and I thought it was so good I would feature it as its own blog post. So […]
You should personally visit your best past clients at least once a year. This is one of the many things you need to do to be sucessful in real estate sales and make clients loyal to you. However, it can sometimes be awkward or even intimidating, to schedule such a visit. What do you say? What […]
In last week’s post, I talked about how to categorize contacts and assign them to Groups that are relevant to you and your business. The next step is to define your communication approach to each Category or Group, beginning with the appropriate mix and frequency of face-to-face meetings, phone calls, emails and direct mailings. This […]
Once you’ve categorized your contacts by Contact Type in your real estate CRM system, you should also assign them to Contact Groups that are relevant to you. Many agents start with two simple groups – their “A list” and their “B list”. Some agents go much further. Perhaps you have met a lot of people […]