Will I Refer My Real Estate Agent?


89% of buyers and 85% of sellers said they would reuse or recommend their real estate agent. But the reality is only 25% actually do. Why do you think this is? Do you think clients… a)    Forget about their agent or don’t remember how satisfied they were b)    Change their mind about how satisfied they […]

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When “Loyal Clients” in Your Real Estate Database Hire another Agent


You hear through the grapevine that a past client is thinking of making a move. “No problem,” you think. “He’s in my real estate database and I’ve stayed in touch with him and his family for more than four years. He recently mentioned to me that he enjoys the real estate newsletters I send out […]

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Feel Comfortable Calling Past Clients


Many real estate agents dread calling past clients, especially those they haven’t spoke to in a long time, because they don’t know what to say or how to begin the conversation. If this sounds like you, you’ll want to read this article as we’ll discuss how to get around the problem of “not knowing what […]

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Building a Referrals Business in Real Estate


We’d like to share with you an important article by Dirk Zeller on how to build a referrals-based business. Dirk Zeller is a renowned real estate coach and founder of Real Estate Champions. He is an accomplished author and has written a variety of real estate training publications. In the article, Dirk emphasizes the importance […]

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7 Tips to Make Your Best Clients Feel Special


Take a look at your real estate contact management database. Chances are, approximately 20% of the people on that list give you 80% of your referrals and repeat business. That is, of course, an example of Parato’s Principle; the so-called “80-20” rule. How you treat those cream-of-the-crop contacts will have a significant impact on the […]

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Real Estate Lead Generation: 10 Ways to Generate New Business


Below is a great article from The Rainmaker Formula Blog. As you’ll see, a real estate contact management solution is key to almost all of the 10 ways to generate real estate leads discussed in the blog post: Real estate lead generation means constantly looking for new business. When people are looking for ways to generate […]

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