Outlook is NOT a Real Estate CRM


So, you’re using Microsoft Outlook. Who needs a real estate CRM when you have Outlook, right? If you feel this way, maybe it’s time to reconsider. Outlook is an email client, first and foremost, not a CRM or true contact management system. Yes it has a calendar, task manager, and notes feature, but it doesn’t […]

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Real Estate Marketing Statistics for 2011, Shockingly Different Than 2010


The below article by AgentGenius highlights the importance of building and maintaining a referral-based business in today’s economy. With the tough real estate market in the United States, forging strong relationships with your sphere of influenceto generate referrals and repeat business has become more important now than ever. This is how you’ll differentiate yourself from […]

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Google+ and Facebook Are Not CRM Tools


Inman News recently published a great article that I’d like to share with you below. With all the craze these days sparked by the emerging popularity of social media, many believe that sites like Facebook, Twitter, and Google +1 can replace any sort of  CRM. Well, if you believe that, I highly recommend re-considering. At […]

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What is The Real Value of a Client?


Many Agents define the value of a client in terms of the transaction. You sell your clients’ house. You buy them into a new home. You collect the commission. But the true value of a client goes well beyond that first deal. If you do the right things, it can, in fact, extend throughout your […]

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Do YOU Value Your Online Real Estate Leads?


A recent article by RISMedia brings an alarming statistic to our attention – 75 percent of real estate leads generated online are lost. According to PCMS Consulting and One Cavo, these leads are lost because real estate sales professionals and others in the industry are not responding to them or are simply responding too late. […]

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Sitting Down With Jennifer Allan-Hagedorn, Author of “Sell With Soul”


Jennifer Allan-Hagedorn, the top producing real estate broker turned Author, Speaker, and Trainer, knows how to energize a real estate sales career, and, as any of her followers will tell you, can motivate, inspire, and advise like no other. Jennifer’s books, Sell With Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, […]

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