Richard Robbins is Co-founder and CEO of Richard Robbins International, a global sales and business coaching organization. Richard is an author, business mentor and sought-after expert in the field of personal and professional performance, and has trained and coached tens of thousands of Agents worldwide to higher levels of sales performance and personal satisfaction. I […]
In last week’s post, I talked about how to categorize contacts and assign them to Groups that are relevant to you and your business. The next step is to define your communication approach to each Category or Group, beginning with the appropriate mix and frequency of face-to-face meetings, phone calls, emails and direct mailings. This […]
In my October 13th post, I gave some practical tips on how to gather relevant information on your contacts. But learning about your contacts is just half of the equation. The other half is to capture the information in your real estate CRM in an organized fashion, and to use that information to foster relationship building […]
One of the key ingredients to a successful referral and repeat marketing plan is phoning your past clients at least four times each year. But this doesn’t mean you’re making a sales call. In fact, the biggest mistake many agents make when calling a past client is focusing too much on getting another listing. They […]
It’s natural to want to include every client you’ve ever worked with in your “A List” within your IXACT Contact real estate software. But this is not a good idea. Why? There are some clients who – for whatever reason – will never use your services again nor refer business to you. So why waste […]
In previous posts I’ve looked at some of the symptoms of poor real estate contact management, and some of the ways good contact management can make an Agent’s life easier and less stressful. Today I want to outline three more reasons why contact management is critically important to your success as an Agent. First, I […]