Real Estate Marketing and Software: The Price is Right 2012


Recently, ActiveRain published an article with a corresponding infographic, titled, Real Estate Marketing and Software: The Price is Right 2012. ActiveRain conducted a study in which they surveyed over 2,000 Agents to “understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary […]

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7 Tips to Transform Your Real Estate Marketing


Today’s post is a re-blog by Katie Lance, Contributing Editor of InmanNext and Social Media Director for Inman News. She offers some great real estate marketing tips that we believe will prove helpful in taking your marketing to the next level. Katie advises against “do-it-yourself marketing.” If you subscribe to IXACT Contact’s real estate CRM, […]

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Should I Be Using My Real Estate CRM More?


Maybe you’ve signed up for a real estate CRM, like IXACT Contact, but are not using as much as you should. If you’ve answered “yes” to any of the below questions, this is a clear indicator that you desperately need a real estate CRM/ you need to use your real estate CRM more often. We […]

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How Do You Know If You Need a Real Estate Contact Management System?


Perhaps you’ve been thinking about a real estate contact management system and whether it’s worth the investment. Maybe you’ve heard of other agents in your office using IXACT Contact’s real estate CRM (customer relationship management) solution or another contact management system, and the amazing things they’ve been able to do with it, but you’re still […]

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Tapping Your SOI for More Referrals in Real Estate


Need more referrals in your real estate sales career? Tap your “Sphere of Influence” (SOI). Your Personal Circle is made up of those friends, relatives, former co-workers and acquaintances who may be willing to recommend your services to their friends, relatives and acquaintances. What makes your SOI such a great referral source? Most of the […]

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Differentiate Your Real Estate Marketing


Look around you. It’s likely that you’ll see some type of billboard or ad with an Agent’s face on it. But have you noticed that Agents seem to sell themselves in the same way? “I’m the best,” “I’m #1,” “I’ve won 10 awards!” So the question is, how do you differentiate yourself and your services? […]

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