Top 7 Real Estate Books You Should Read

real estate books

The real estate industry is constantly evolving. However, there are a number of basic principles, tips and tricks that remain true regardless of current trends or conditions. Whether you’re looking to brush up on some basic skills, or need advice on how to better organize your real estate business or your sales techniques, there are […]

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How Kathleen Earned $10,000 from a Personal Note

The article below is from real estate sales coach Bruce Keith of Bruce Keith Results. Bruce uses a real life example to illustrate the importance of keeping in touch. Note that even if you haven’t been keeping in touch with your past clients, it’s not too late. Our advice is to get on board with […]

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Real Estate Marketing and Software: The Price is Right 2012

Recently, ActiveRain published an article with a corresponding infographic, titled, Real Estate Marketing and Software: The Price is Right 2012. ActiveRain conducted a study in which they surveyed over 2,000 Agents to “understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary […]

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What’s The Value of an Agent?

The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of an Agent to sell their home say they would use an Agent next time. It’s up to you, as a real estate sales professional, […]

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How Real Estate Success Stories Will Win You New Clients

Real estate success stories are among the most persuasive elements of a real estate marketing program. People may forget the details of your credentials, such as years of experience or list/sold statistics, but your past real estate successes will stick. You may have testimonials and real estate success stories already featured on your website and […]

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Focus on the Real Estate CRM Solution, Not the Problem

You show up for an open house and discover that your client is late getting the property in “show condition.” During a listing presentation, you realize you’ve forgotten your presentation materials. A fellow Agent calls to inform you that a deal you thought was done has unexpectedly fallen through. As a real estate sales professional, […]

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