What’s Your 12-Second Real Estate Marketing Message?


How do you describe what you do when someone meets you for the first time? Let’s say, for example, you’re at a local community event with your kids and another parent asks, “So, what do you do?” How do you respond? Most agents don’t give this a second thought. They automatically reply to friends and […]

Continue Reading

Is Your Real Estate Database Ancient History?


You meet an acquaintance at a cocktail party. It has been a while since you’ve been in contact. You start the conversation by asking how things are working out in his position as a marketing manager for a software company. “Oh, that’s ancient history,” he says. “I left that job six months ago and started […]

Continue Reading

When “Loyal Clients” in Your Real Estate Database Hire another Agent


You hear through the grapevine that a past client is thinking of making a move. “No problem,” you think. “He’s in my real estate database and I’ve stayed in touch with him and his family for more than four years. He recently mentioned to me that he enjoys the real estate newsletters I send out […]

Continue Reading

Top 5 Time-Saving Tips for Agents


Time management is a great skill to have but mastering it isn’t always so easy, especially when you’re running a busy real estate sales business. Below are five great tips to put some time back into your day and make you a more productive Agent. Time Saving Tips for Real Estate Agents 1. Make use […]

Continue Reading

Email Campaign Reports Key to Identifying Leads


If you’re a fan of the online news publication, AGBeat, you may have known that IXACT Contact’s Sales and Marketing Manager, Matthew Collis, is a regular contributor. Matthew wrote the below article a while ago but it’s worth posting here because it discusses Email Campaign Reporting – an amazing business-building feature found in IXACT Contact’s […]

Continue Reading

Real Estate Marketing and Software: The Price is Right 2012


Recently, ActiveRain published an article with a corresponding infographic, titled, Real Estate Marketing and Software: The Price is Right 2012. ActiveRain conducted a study in which they surveyed over 2,000 Agents to “understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary […]

Continue Reading

« Older posts | Newer posts »