The Evolution of Real Estate Lead Generation


Today’s blog post is a video by Chris Leader, President of Leader’s Edge Training and IXACT Contact affiliate. Chris says that when you’re starting out your real estate sales career, you need to prospect for business and make cold calls (what he calls “proactive prospecting”) to build up a list of leads and clients. Once […]

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Sitting down with Alistair Powell, Broker/Owner of Engel & Völkers, The Villages


Alistair Powell is the Managing Broker and owner of Engel & Völkers, The Villages, a global luxury real estate firm. Originally from the United Kingdom, Alistair joined Hamptons International realty to become the youngest ever sales manager. He owned his own brokerage at the age of 21 and established locations in Panama, the Middle East, […]

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7 Tips for Following Up Effectively After an Event


Today we’re re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how Agents can make the most of the relationships they form at the various events, conferences, and parties they attend. Enjoy! I have the good fortune of attending dozens of real estate events […]

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4 Key Things Real Estate Leads Look For on Your Website


The reason your real estate leads search the Internet is to find information, answers, and advice. Will they find what they are looking for on YOUR website? That’s an important question because, if they don’t, they may click away and wind up using someone else’s services. Even if they were referred to you! That’s why […]

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Real Estate Sales Best Practice: Do More Than Just Return Calls


I always return my phone calls,” a real estate sales professional insists. “I get back to my clients and real estate leads as soon as I can — usually the same day.” Does that sound like great service to you? Most Agents would think so. Surprisingly, however, leads and clients waiting for a call-back don’t […]

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5 Ideas for Compelling Real Estate Marketing Emails


You may already be aware that email marketing is an important element to keeping in touch, building trust, and developing rapport with clients and prospects. But you may be thinking “What kinds of emails should I send to my clients? What should I include in the emails?” Now, many real estate CRM systems, including IXACT […]

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