A/B testing should be an important part of any agent’s real estate marketing arsenal. In this article, we’ll discuss A/B testing as it relates to email marketing campaigns. Take Your Real Estate Marketing to the Next Level If you’re serious about taking your real estate marketing to the next level, you’ll want to A/B split […]
Say an Agent completes a transaction. The client is pleased with the services, the price for which the house sold, the quality of the home purchased, etc. Then, a month later, the client receives a real estate e-Newsletter that the Agent has sent through their real estate contact management software. Even though the publication is […]
Real estate mogul Donald Trump has a lot of opinions on what it takes to be successful in business. But, when it comes to real estate marketing, what would Trump say about email marketing in particular? Should Agents be doing it more or doing it less? Is email “dead” like so many experts have claimed? Recent […]
You show up for an open house and discover that your client is late getting the property in “show condition.” During a listing presentation, you realize you’ve forgotten your presentation materials. A fellow Agent calls to inform you that a deal you thought was done has unexpectedly fallen through. As a real estate sales professional, […]
One of the reasons you may be thinking about signing up for a real estate CRM (CRM stands for customer relationship management if you’re wondering), is because it comes with email templates you can use to send to your real estate leads and /or clients, right? Perhaps you want to ramp up your real estate […]
“I think my real estate reputation is pretty solid,” says Hank, a real estate agent in Cleveland, Ohio. “My track record is excellent and I treat clients very well.” That may be true. But how does Hank know for sure? For that matter, how do YOU know for sure that clients think of you as […]