Never underestimate the business-building impact of well-written emails and letters that are targeted and personalized. Time and again, they’ll beat out shotgun style email campaigns. According to a great book by Daniel Goleman, entitled, “Social Intelligence: The New Science of Human Relationships,” Goleman uses a social neuroscience approach to explain people’s differing reactions to being […]
As a real estate sales professional, you’re always looking for ways to bring in new business. Many Agents spend a lot of time and energy hunting for new business and trying to acquire new clients. What many fail to realize is that the real value lies in investing your energy into furthering the existing relationships […]
Imagine that a client of yours is at a BBQ. Chatting over beers and hotdogs someone asks him, “Hey, we’re looking for a home in this neighborhood. Do you know any good real estate agents that could help us?” Now freeze that picture and ask yourself: Will your client recommend you? That depends. According to […]
In my past couple of posts I focused on the importance of effective contact management – the WHY. In my next few posts I’m going to focus on the WHAT. What you need to know, and more importantly, what you need to DO in order to mine the potential income (the “gold”) trapped your contacts […]