The holiday decorations are put away, the leftovers have been devoured and the inherent craziness has settled down – welcome to 2018! A lot has happened in the world of digital marketing over the past 12 months, and the cold days of January (for those of you in the north) bring forth the realities of […]
We can all get into a funk sometimes with our everyday lives – but nothing is worse than being in a funk with your real estate marketing. It can feel uninspired, repetitive and worst of all – produce a very weak ROI. We all need some creative energy in our lives, and sometimes to do […]
Real estate marketing is not a one-sided conversation anymore. In fact, the consumer holds so much power nowadays that in this competitive business environment; they are a lot more educated than ever before. With so much information digitally accessible, they come equipped with an onslaught of data, resources and peer-to-peer knowledge that they bring to […]
One of the best ways to nurture your relationship with your database is to hold periodic Customer Appreciation Events. It’s a great way to have everyone come together and at the same time offer something different. There are two advantages to this approach for customer appreciation events: #1. It gives you a chance to provide […]
In today’s age of social media, blogging and mobile technology, the rules for building a digital brand have changed. While many brands know they need to be digital, there are still gaps in understanding how to best build an online brand that leads to sales success. Real estate agents can no longer compete if their […]
Regardless of the nature of the business, every type of client wants to be made a top priority. Especially in respect to real estate, they are well aware that you are likely juggling multiple clients, numerous showings, and prospects building on the horizon – but they want to feel like you’re actively motivated to help […]