Any Agent will tell you that marketing plays an important role in keeping their business successful. Whether you’re a rookie agent looking trying to create their first marketing plan, or you’re an established agent just looking to revisit your strategy, make sure you go beyond the basics. Here are three simple ways you can enhance […]
For 99% of salespeople, the most productive source of business is their personal database (those who know, like, and trust them). These people may have done business with you or they may have not. Regardless, they likely send business your way. It’s logical to think that the bigger the list, the more business you get. […]
Updating and maintaining your real estate database regularly is an important best practice. A good agent will do a check-up on other aspects of their business and their database shouldn’t be an exception. A healthy (or unhealthy) real estate contact management database has a direct impact on how effective your marketing and keep in touch […]
If you’re an Agent in Canada, you should be aware of Canada’s anti-spam legislation (CASL) and its implications on your real estate email marketing. There are important new CASL provisions that come into effect on July 1st. You need consent to send email marketing messages to those in your real estate CRM database. Certain messages […]
Recently, Buffini & Company brought some key stats to our attention that we’d like to share with you. All of this information underscores how vital it is to stay in touch with your database and build relationships with those in your real estate sphere of influence (SOI) over time. 1. 82% of all real estate transactions […]
It has been found that nearly three quarters of clients would use their agent again. However, according to a National Association of Agents study, repeat business accounted for under a quarter of transactions in 2012 for those in the business less than 16 years. Most clients are happy with the service their agent provided. But […]