Here’s a typical scenario: A past client (who has become loyal to you as a result of your real estate marketing efforts) recommends you to a colleague who is planning on making a move. “Our Agent did a terrific job for us,” he says to his colleague, writing down your contact information on a scrap […]
Check out the websites of competing real estate agents in your area. Chances are, there are a few that are impressive and stand out, as a result of a long list of client testimonials. How did these agents get these “raving fans” saying such nice things about their services? Many agents think that testimonials just […]
We’ve compiled a fantastic list of real estate resources below that’ll give you a ton of ideas on creative and effective ways to keep in touch with past clients, so you can stay memorable and “top of mind.” Remember, this is a key element to achieving a referrals-based business. Make sure you bookmark this page […]
Organization isn’t always easy, especially when you’re a busy Agent. Here’s a checklist to make sure you get and stay 100% organized and in control of your business. 1. Use your real estate CRM to store and manage all of your transactions, including third parties related to a transaction, showings, and contracts. 2. Assign everyone […]
How do you describe what you do when someone meets you for the first time? Let’s say, for example, you’re at a local community event with your kids and another parent asks, “So, what do you do?” How do you respond? Most agents don’t give this a second thought. They automatically reply to friends and […]
You meet an acquaintance at a cocktail party. It has been a while since you’ve been in contact. You start the conversation by asking how things are working out in his position as a marketing manager for a software company. “Oh, that’s ancient history,” he says. “I left that job six months ago and started […]