Millennials make up 34% of all homebuyers, and 66% plan to purchase a new home in the next five years. That’s a significant segment of the real estate market that you don’t want to overlook! As you’re likely aware, the millennial generation has distinct shopping and buying behaviors, communication preferences and expectations that should be considered […]
If you already subscribe to our IXACT Contact blog, you know that we publish new content every week that covers a wide range of topics for real estate agents – everything from email marketing, to agent websites and lead generation to Customer Relationship Management system (CRM), and much more. We’re always interested to know what […]
The holiday decorations are put away, the leftovers have been devoured and the inherent craziness has settled down – welcome to 2018! A lot has happened in the world of digital marketing over the past 12 months, and the cold days of January (for those of you in the north) bring forth the realities of […]
We can all get into a funk sometimes with our everyday lives – but nothing is worse than being in a funk with your real estate marketing. It can feel uninspired, repetitive and worst of all – produce a very weak ROI. We all need some creative energy in our lives, and sometimes to do […]
Real estate marketing is not a one-sided conversation anymore. In fact, the consumer holds so much power nowadays that in this competitive business environment; they are a lot more educated than ever before. With so much information digitally accessible, they come equipped with an onslaught of data, resources and peer-to-peer knowledge that they bring to […]
One of the best ways to nurture your relationship with your database is to hold periodic Customer Appreciation Events. It’s a great way to have everyone come together and at the same time offer something different. There are two advantages to this approach for customer appreciation events: #1. It gives you a chance to provide […]