An Easy Way to Ensure No Real Estate Lead Falls Through the Cracks


Here’s a typical scenario: A past client (who has become loyal to you as a result of your real estate marketing efforts) recommends you to a colleague who is planning on making a move. “Our Agent did a terrific job for us,” he says to his colleague, writing down your contact information on a scrap […]

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The Ultimate List of Real Estate Resources for Keeping in Touch with Past Clients


We’ve compiled a fantastic list of real estate resources below that’ll give you a ton of ideas on creative and effective ways to keep in touch with past clients, so you can stay memorable and “top of mind.” Remember, this is a key element to achieving a referrals-based business. Make sure you bookmark this page […]

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Real Estate Email Marketing Terms: Making Sense of it All


Our last blog post was about how you can use the Email Campaign Reporting feature in your real estate contact management software to identify your hot leads. We promised that today we would talk about what key email marketing terms mean, such as soft bounce, hard bounce, total message opens, unique message opens, and total […]

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Identify Your Hot Real Estate Leads in Under a Minute


Did you know that with IXACT Contact’s innovative Email Campaign Reporting feature, you can find out who your hot leads may be? In today’s blog post, we’ll show you how, in under a minute, you can use your real estate contact management software to discover the hot leads in your database. Using Your Real Estate […]

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6 Reasons Why a Client Will Recommend You as a Great Real Estate Agent


According to the The Referral & Repeat Marketing Book, there are six reasons why a client will recommend you to a friend or colleague. In order to attract more referrals,you must understand these reasons and then take the appropriate action steps to deliver on them. Remember, at the end of the day, your real estate […]

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