What Would Donald Trump Say About Effective Real Estate Marketing?


Real estate mogul Donald Trump has a lot of opinions on what it takes to be successful in business. But, when it comes to real estate marketing, what would Trump say about email marketing in particular? Should Agents be doing it more or doing it less? Is email “dead” like so many experts have claimed? Recent […]

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Focus on the Real Estate CRM Solution, Not the Problem


You show up for an open house and discover that your client is late getting the property in “show condition.” During a listing presentation, you realize you’ve forgotten your presentation materials. A fellow Agent calls to inform you that a deal you thought was done has unexpectedly fallen through. As a real estate sales professional, […]

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The Secret Formula to Getting Real Estate Referrals from Business Professionals


As a real estate sales person who excels in generating clients through referrals and repeat business, you know that your real estate CRM database of past clients is a vital source of new business. However, another great source of leads is your list of fellow professionals in the “home industry” — plumbers, florists, tutoring services, […]

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5 Common Real Estate Email Marketing Mistakes


This is a fantastic blog post by our friends at Status Social Media. Email marketing is an important real estate marketing tactic that you should be using to grow your business. Your IXACT Contact real estate contact management software has a fully-featured email marketing system built-in, complete with pre-designed drip marketing campaigns and a monthly […]

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The Most Effective Real Estate Marketing Tactic is…


During the 2012 Leading Real Estate Companies of the World® Conference in Orlando, Florida, Imprev conducted a survey among the Agents who attended and came back with some interesting real estate marketing findings. The focus of this article is the survey’s findings as they relate to real estate contact management. Email marketing was ranked by […]

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Real Estate Marketing: What Makes Our Real Estate CRM’s Email Templates Unique, Not Canned


One of the reasons you may be thinking about signing up for a real estate CRM (CRM stands for customer relationship management if you’re wondering), is because it comes with email templates you can use to send to your real estate leads and /or clients, right? Perhaps you want to ramp up your real estate […]

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