You don’t need to be reminded of the importance of setting goals. It’s critical to achieving the dreams you have for your real estate sales business. However, many Agents make the mistake of writing down their goals, and then sitting back and relaxing – as if they’re done for the day! That’s a recipe for […]
Look around you. It’s likely that you’ll see some type of billboard or ad with an Agent’s face on it. But have you noticed that Agents seem to sell themselves in the same way? “I’m the best,” “I’m #1,” “I’ve won 10 awards!” So the question is, how do you differentiate yourself and your services? […]
When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression? Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional. The psychology is simple. People believe – for good reason – that […]
We highly recommend that you personally visit your best clients once a year as a way to keep in touch with everyone in your real estate contact management database. And you should know that keeping in touch with your sphere of influence (SOI) will help you build your referral and repeat business. One way to […]
A/B testing should be an important part of any agent’s real estate marketing arsenal. In this article, we’ll discuss A/B testing as it relates to email marketing campaigns. Take Your Real Estate Marketing to the Next Level If you’re serious about taking your real estate marketing to the next level, you’ll want to A/B split […]
Say an Agent completes a transaction. The client is pleased with the services, the price for which the house sold, the quality of the home purchased, etc. Then, a month later, the client receives a real estate e-Newsletter that the Agent has sent through their real estate contact management software. Even though the publication is […]