When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression? Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional. The psychology is simple. People believe – for good reason – that […]
A/B testing should be an important part of any agent’s real estate marketing arsenal. In this article, we’ll discuss A/B testing as it relates to email marketing campaigns. Take Your Real Estate Marketing to the Next Level If you’re serious about taking your real estate marketing to the next level, you’ll want to A/B split […]
Say an Agent completes a transaction. The client is pleased with the services, the price for which the house sold, the quality of the home purchased, etc. Then, a month later, the client receives a real estate e-Newsletter that the Agent has sent through their real estate contact management software. Even though the publication is […]
Most books on time management teach us to focus only on activities that are important or urgent. This is the so-called “ABC priority approach” where you focus on the ‘A’ priorities first, then the ‘B’s, and finally the ‘C’s. The ‘C’ list often includes little things, such as updating a contact profile of a lead […]
Lauren Carlson is a CRM Analyst at Software Advice, a leading CRM software comparison review website in North America. Software Advice is often referred to as the authority on software selection and just last year alone helped over 25,000 people and organizations find the right software. Click here to see IXACT Contact’s profile on Software Advice and […]
Here at IXACT Contact we’ve compiled a list of the best free real estate marketing resources around. Take a look. We hope you find them helpful! Helpful Real Estate Marketing Resources Match Your Real Estate Marketing to Your Skill Set When it Comes to Email Marketing, Are You a Surgeon or a Dump Truck? ME? […]