The Fastest Ways to Build Up Your Real Estate Contact Management System


Your database/ real estate contact management system of past clients, hot prospects and business-to-business referral sources is your most valuable business asset. The more clients, real estate leads, and quality contacts in general that you have in your database, the more repeat business and referrals you’re likely to get (assuming, of course, you communicate with those […]

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Top 3 Real Estate Marketing Ideas to Build Client Loyalty


You’ve developed a good relationship with a past client or referral source (and, of course, your real estate CRM played a key role!). You’ve built loyalty with that person, or are confident that you are well on your way. How do you maintain that momentum so that the loyalty you’ve worked so hard to nurture […]

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Free Real Estate CRM from Your Office?


Here’s the scenario.  Your brokerage or office provides you with a real estate contact management (CRM) system for free.  What a sweet deal, right? Not so fast.  If you go this route, you may be setting yourself up for serious headaches and a potential disaster down the road.  Here’s why. The first challenge is that […]

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How to Follow-up on a FSBO Referral


Depending on the state of the real estate market, up to 20% of homes listed at any one time are For Sale by Owner (FSBO). So, there’s a good chance that in your real estate sales career one of your past clients will refer you to people who are trying to sell their home without […]

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2011 Home Seller Profile: 11 Charts on Seller Trends


The below is a re-blog from an AGBeatarticle that was very recently published. It presents some important information from the National Association of Agents. There are three key takeaways from this data: Exhibit 7-1: Most people find their Agent though a referral or used the agent they worked with previously: 1) You should invest far more money and time keeping […]

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