Hobbs/Herder Selects IXACT Contact as their Real Estate CRM of Choice


Check out IXACT Contact’s latest news release: Hobbs/Herder moves to make IXACT Contact a key component of its Agent marketing system, acknowledging that effective contact management and a real estate CRM system are vital to long term success in real estate sales.  IXACT Contact is simple to learn and easy to use. This real estate […]

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Consumer Choice and Real Estate Sales


This blog post discusses how consumer choice plays into real estate sales and the impact real estate contact management can play.

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How to Stay Committed to Your Goals and Achieve Real Estate Sales Success


It’s called the “New Year’s Eve Syndrome.” You’re a real estate sales professional who sets some exciting goals for yourself. Perhaps you want to ramp up your real estate marketing, generate more leads or referrals, or do a better job of updating your real estate contact management system. You’re motivated. You can’t wait to get started. […]

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Outlook is NOT a Real Estate CRM


So, you’re using Microsoft Outlook. Who needs a real estate CRM when you have Outlook, right? If you feel this way, maybe it’s time to reconsider. Outlook is an email client, first and foremost, not a CRM or true contact management system. Yes it has a calendar, task manager, and notes feature, but it doesn’t […]

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Real Estate Marketing Idea: Throw A Party


When your client moves into a new neighborhood, they’re strangers. They may only know a few, if any, of the other families on the street. So consider throwing your client a housewarming party. These types of events are very effective loyalty building techniques in real estate sales. Here’s what you do: •  Set a date […]

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Real Estate Marketing Statistics for 2011, Shockingly Different Than 2010


The below article by AgentGenius highlights the importance of building and maintaining a referral-based business in today’s economy. With the tough real estate market in the United States, forging strong relationships with your sphere of influenceto generate referrals and repeat business has become more important now than ever. This is how you’ll differentiate yourself from […]

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